000 01908cam a2200373 a 4500
001 14686169
003 KeNaZET
005 20230717133456.0
008 070104s2007 flua b 001 0 eng
010 _a 2007060375
015 _aGBA694468
_2bnb
016 7 _a013596192
_2Uk
020 _a9780849383243
020 _a9780849383243 (alk. paper)
035 _a(OCoLC)ocm75713709
035 _a(OCoLC)75713709
040 _aDLC
_cDLC
_dZET-ke
_beng
050 0 0 _aHD31
_b.D48 2007
100 1 _aVan Deusen, Cheryl A.
_eAuthor
245 1 0 _aBusiness policy and strategy :
_bthe art of competition /
_cby Cheryl Van Deusen, Steven Williamson, Harold C. Babson.
250 _a7th ed.
260 _aBoca Raton, FL :
_bAuerbach Publications,
_cc2007.
300 _axix, 241 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references and index.
505 _aThe importance of business strategy and the external business environment -- Critical beginnings -- Understanding existing strategy -- Identification of key performance measures -- Monitoring and forecasting the environment -- Influencers of corporate strategy -- Organization design and structure -- Strategic marketing issues -- Financial statements -- Production and operation management -- Human resources -- managing information systems -- Analyzing global business.
650 0 _aIndustrial management.
_9126
700 1 _aWilliamson Steven A.
_eAuthor
700 1 _aBabson, Harold C.
_eAuthor
740 0 _aBusiness policy and strategy. 2001.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0705/2007060375-d.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hHD31
_i.D48 2007
_kHD31
_m.D48 2007
999 _c5403
_d5403