000			01993cam a2200325 a 4500
001			15682521
003			ZET-ke
005			20240110131618.0
008			090401s2009 nyua b 001 0 eng
010			_a 2009011081
020			_a9780071606028 (alk. paper)
035			_a(OCoLC)ocn277205757
040			_aDLC _cDLC _dZET-ke _beng
050	0	0	_aHD69.S8 _b.A74 2009
082	0	0	_a658.4/5 _222
100	1		_aArgenti, Paul A.
245	1	0	_aDigital strategies for powerful corporate communications / _cPaul A. Argenti and Courtney M. Barnes.
260			_aNew York : _bMcGraw-Hill, _c2009.
300			_axi, 288 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505			_aWelcome to the jungle : an introduction to the new business environment--Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands--The digital mediator : online platforms create common ground for marketing and corporate communications--Coup de reportage : new media relations in the conversational age--The water cooler goes to cyberspace : internal communications in a digital world--Trading virtual spaces : shareholders take investor relations to the Web--A tree grows in cyberspace : Web 2.0 inspires and requires corporate responsibility efforts to go green--A public affair : the digital dimension of government relations--Help, my Avatar's fallen and he can't get up : crisis management in a virtual world.
600	1	0	_aBarnes, Courtney M.
650		0	_aBusiness networks _xComputer network resources.
650		0	_aCommunication in management _xComputer network resources.
650		0	_aDigital communications _xEconomic aspects.
650		0	_aCommunication in organizations _xComputer network resources.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hHD69.S8 _kHD69.S8 _m.A74 2009
999			_c5509 _d5509