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005 | 20240110143102.0 | ||
008 | 060302s2006 caua b 001 0 eng | ||
010 | _a 2006007075 | ||
020 | _a0787980803 (cloth) | ||
020 | _a9780787980801 | ||
035 | _a(OCoLC)ocm64510554 | ||
040 |
_aDLC _cDLC _dZET-ke _beng |
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042 | _apcc | ||
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_aHD30.36.U5 _bI25 2006 |
082 | 0 | 0 |
_a658.4/5 _222 |
245 | 0 | 4 |
_aThe IABC handbook of organizational communication : _ba guide to internal communication, public relations, marketing, and leadership / _cTamara L. Gillis, editor. |
246 | 3 | 0 | _aHandbook of organizational communication |
246 | 3 | _aInternational Association of Business Communicators handbook of organizational communication | |
250 | _a1st ed. | ||
260 |
_aSan Francisco : _bJossey-Bass, _c2006. |
||
300 |
_axxix, 546 p. : _bill. ; _c25 cm. |
||
500 | _a"This handbook is the fourth edition of a project that began in 1981 as Inside organizational communication. It was published three times under that title (Ruess & Silvis, 1981, 1985; Wann, 1999) ... Here in 2006, the exhaustive collection of articles warranted a new title"--P. xi. | ||
504 | _aIncludes bibliographical references and index. | ||
505 | _aBusiness communication in the evolving corporation: Characteristics of excellent communication / J.E. Grunig, L.A. Grunig; Corporate communicator, a senior-level strategist / N. Duratta; Organizational culture / P.M. Sanchez; Communication of trust / P. Shockley-Zalabak, K. Ellis; Communication ethics, sorting out what is right and wrong / M.P. McElreath Managing communication: Strategic approaches to managing the communications function / D.M. Gayeski; Strategic planning, timeless wisdom still shapes successful communication programs / L.R. Potter; Aligning internal employee communication with business strategy / A. Baron; Issues management, linking business and communication planning /G. McGrath; Change communication, twelve questions to ask before communicating change / C.K. Goman; Current realities in crisis communication / E.O. Cuna, Jr.; Corporate social responsibility / A. Mees; Communicating for a merger or an acquisition / P.T. Whalen; Managing and communicating cultural diversity / J. Armand-Delille; Communication counsel in corporate communication, the care and feeding of leadership / M. Schumann Internal communication: Internal communication / B. Whitworth; Manager-employee communication / H. Scarlett; Throwing rocks at the corporate rhinoceros, the challenges of employee engagement / R/ D'Aprix; Communicating major change within the organization / R. Gray, G. Castles; Internal communication media / T.L. Gillis; Internal branding, employer branding / R.A. Crozier Public relations: Public relations research and planning / D.W. Stacks; CEO-leader as relationship builder, convinced but unengaged / J.D. Pincus, S.C. Wood; Successful media relations / B. Siler; Investor relations and financial communication / K. Vahouny; Government relations / B. Carney; Taking a leadership position in the community, it is about more that writing a check / M.A. McCauley; Public relations and ethical conduct / M. David, T.T. Hattori; Measuring public relations programming / M. Weiner Marketing communication; Marketing communication today / L. Sierra; Branding and brand management, integration and innovation / P. Mlodzik; Building and sustaining a dynamic corporate reputation / A.R. Frost; Communication for customer satisfaction and loyalty / J. Schmidt; Measuring marketing communication / M. Elrick Future of Business communication: Future of measurement in corporate communication / V. Rodgers; Navigating the infinite nature of knowledge K. Garrett; New values for a new workplace / C. Nevill; Future of integrated communication / J. Sparrow; International communication / S. Testard-Ramirez; Impact of technology on corporate communication / S. Holt; Future of business communication / K. Woodall | ||
650 | 0 |
_aCommunication in organizations _zUnited States. |
|
700 | 1 | _aGillis, Tamara L. | |
710 | 2 | _aInternational Association of Business Communicators. | |
730 | 0 | _aInside organizational communication. | |
856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0613/2006007075.html |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0648/2006007075-d.html |
856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0740/2006007075-b.html |
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