000			01321cam a2200289 a 4500
999			_c557 _d557
001			15635987
005			20200121115254.0
008			090224s2010 maua b 001 0 eng
010			_a 2009007221
020			_a9780132017732
040			_aLC _cLC _dZET-Ke
050	0	0	_aTX911.3.M3 _b.K68 2010
100	1		_aKotler, Philip. _9166
245	1	0	_aMarketing for hospitality and tourism / _cPhilip Kotler, Bowen John T, Makens James C.
250			_a4th ed.
260			_aUpper Saddle River, NJ: _bPearson Prentice Hall, _cc2006
300			_axxiv, 932 p. : _bill ; _c29 cm.
504			_aIncludes bibliographical references and index.
505			_aUnderstanding the hospitality and tourism marketing process-- Developing hospitality and tourism marketing opportunities and strategies-- Developing the hospitality and tourism marketing mix-- Managing hospitality and tourism marketing.
650		0	_aHospitality industry _xMarketing. _91230
650		0	_aTourism _xMarketing. _91231
700	1		_aBowen, John T. _91232
700	1		_aMakens, James C. _91233
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hTX911.3.M3 _kTX911.3.M3 _m.K68 2010