000 02051cam a22003974a 4500
001 15117463
003 ZET-ke
005 20240112125610.0
008 071218s2009 caua b 001 0 eng
010 _a 2007943496
015 _aGBA8A0993
_2bnb
016 7 _a014697386
_2Uk
020 _a9781412923347
020 _a1412923344
020 _a9781412923354 (pbk.)
020 _a1412923352 (pbk.)
035 _a(OCoLC)ocn228362712
040 _aDLC
_cDLC
_dZET-ke
_beng
042 _alccopycat
050 0 0 _aGT3405
_b.R35 2009
082 0 4 _a338.473942068
_222
100 1 _aRaj, Razaq.
245 1 0 _aEvents management :
_ban integrated and practical approach /
_cRazaq Raj, Paul Walters, Tahir Rashid.
260 _aLos Angeles :
_bSAGE,
_c2009.
300 _a250 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [240]-244) and index.
505 _aIntroduction; Types of Events; Planning for Festivals, Conferences and Events; International and Legal Requirements for Event Organisers; Human Resource Management; Event Tourism; Marketing Process; Integrated Marketing Communications and Public Relations; Event Sponsorship; The Role of the Finance as a Resource; The Importance of Fundraising and other Sources of Finance; Costing and Pricing Strategies; Capital Investment Decisions; Event Logistics; An Integrated Approach; Events Production and Equipment Design; Lights and Associated Equipment in Common USAGE in Venues and Events.
650 0 _aSpecial events
_xManagement.
700 1 _aWalters, Paul.
700 1 _aRashid, Tahir.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0906/2007943496-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0906/2007943496-t.html
906 _a7
_bcbc
_ccopycat
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hGT3405
_kGT3405
_m.R35 2009
999 _c5583
_d5583