000			01665cam a2200385 a 4500
001			15222279
003			ZET-ke
005			20240117133609.0
008			080317s2008 caua 001 0 eng d
010			_a 2008270656
020			_a0321552342 (pbk.)
020			_a9780321552341 (pbk.)
035			_a(OCoLC)ocn212628606
040			_aDLC _cDLC _dZET-ke _beng
042			_alccopycat
050	0	0	_aHF5415.55 _b.D55 2008
082	0	4	_a658.812 _222
100	1		_aDiller, Stephen.
245	1	0	_aMaking meaning : _bhow successful businesses deliver meaningful customer experiences / _cSteve Diller, Nathan Shedroff, Darrel Rhea.
260			_aBerkeley, Calif. : _bNew Riders, _c2008.
300			_aviii, 146 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505			_aMeaning : the heart and soul of innovation--The road to meaning--The value of meaning--A world of meaningful experiences--Finding a starting point--Designing meaningful experiences--Identifying the opportunity for meaning--Framing the experience--Shaping the concept--Delivering reality--The end in sight--Moving forward.
650		0	_aMarketing.
650		0	_aStrategic planning. _9142
650		0	_aConsumer goods _xPurchasing _xPsychological aspects.
650		0	_aService industries _xMarketing _xPsychological aspects.
650		0	_aConsumer satisfaction.
650		0	_aRelationship marketing.
700	1		_aShedroff, Nathan.
700	1		_aRhea, Darrel.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _hHF5415.55 _kHF5415.55 _m.D55 2008
999			_c5688 _d5688