000			01688cam a22003374a 4500
999			_c576 _d576
001			13462864
005			20191126114410.0
008			040120s2004 ii a b 001 0 eng
010			_a 2004001250
020			_a9780761932086
040			_aDLC _cDLC _dZET-Ke
042			_apcc
050	0	0	_aRA643.8 _b.M38 2004
100	1		_aMcKee, Neill. _91278
245	1	0	_aStrategic communication in the HIV/AIDS epidemic / _cNeill McKee, Jane T. Bertrand, Antje Becker-Benton.
260			_aNew Delhi ; _aThousand Oaks, CA : _bSAGE Publications, _c2004.
300			_a351 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505			_aThe challenges of combating HIV/AIDS -- Strategic communication in the fight against HIV/AIDS -- Communication for social and behavioural change -- Reaching special audiences -- Communication for health and social services -- Selected strategic approaches -- Present and future challenges for communicators -- Resources to keep communication specialists updated.
650		0	_aAIDS (Disease) _xPrevention. _91279
650		0	_aHealth behavior. _91249
650		0	_aHealth education. _91280
650		0	_aCommunication in medicine. _91248
700	1		_aBertrand, Jane T. _91281
700	1		_aBecker, Benton A. _d1938- _91282
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0413/2004001250.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0657/2004001250-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _hRA643.8