000			03089cam a22004457a 4500
001			16915472
003			ZET-ke
005			20241017020007.0
008			110811s2010 enk b 000 0 eng d
010			_a 2011283824
020			_a9781844673919
020			_a184467391X
035			_a(OCoLC)ocn317919750
040			_aDLC _cDLC _dZET-ke _beng
041	1		_aeng _hfre
042			_alccopycat
050	0	0	_aPN51 _b.S35 2010
082	0	4	_a808.543 _222
100	1		_aSalmon, Christian, _d1951- _94750
240	1	0	_aStorytelling. _lEnglish
245	1	0	_aStorytelling : _bbewitching the modern mind / _cChristian Salmon ; translated by David Macey.
250			_aEnglish ed.
260			_aLondon ; _aBrooklyn, NY : _bVerso, _c2010.
300			_axi, 173 p. ; _c22 cm.
500			_aTranslation of: Storytelling : la machine à fabriquer des histoires et à formater les espirits.
504			_aIncludes bibliographical references (p. 161-173)
505	0		_aIntroduction : the magic of narrative, or, the art of telling stories -- From logo to story -- The invention of storytelling management -- The new "fiction economy" -- The mutant companies of new-age capitalism -- Turning politics into a story -- Telling war stories -- The propaganda empire.
520	1		_a"Politics, as currently practiced, is no longer the art of the possible, but the art of the fictive. Its aim is not to change the world as it exists, but to affect the way it is perceived. This is the subject of Christian Salmon's Storytelling, which looks at how the creative imagination has been hijacked in the twenty-first century." "Salmon anatomizes the timeless human desire for narrative form and how it is abused in the marketing mechanisms behind politicians and products: luxury brands trade on their embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on computer games conceived in Hollywood, and spin doctors construct political lives as if they were a folk epic." "Salmon unveils the workings of a "storytelling machine" more effective and insidious as a means of oppression than anything dreamed up by Orwell. The "reality-based community" - to use a phrase coined by an aide to George W. Bush - is now regularly outmaneuvered by public relations gurus and political advisers, as they construct story arcs for a population that has come to expect them."--BOOK JACKET.
650		0	_aStorytelling _xEconomic aspects. _94751
650		0	_aStorytelling _xPolitical aspects. _94752
650		0	_aCommunication in marketing. _93144
650		0	_aCommunication in politics. _93073
650		0	_aPropaganda. _94753
650		0	_aSocial psychology. _9642
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1312/2011283824-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1312/2011283824-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK _hPN51 _kPN51 _m.S35 2010 _01
999			_c5814 _d5814