| 000 | 01438cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 15370163 | ||
| 003 | KeNaZET | ||
| 005 | 20240723101645.0 | ||
| 008 | 080717s2008 njua b 001 0 eng | ||
| 010 | _a 2008274680 | ||
| 020 | _a9780470056233 (pbk. : alk. paper) | ||
| 020 | _a0470056231 (pbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5415.13 _b.A23 2008 |
| 100 | 1 |
_aAaker, David A. _93091 |
|
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker. |
| 250 | _a8th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2008. |
||
| 300 |
_axii, 322 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aExternal and customer analysis -- Competitor analysis --Market/sub-market analysis --Environmental analysis and strategic uncertainty -- Internal analysis --Creating advantage, synergy and strategic philosophies -- Alternative Value Propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating New businesses -- Global Strategies -- Setting priorities for businesses and brands --Organizational issues | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/fy0805/2008274680.html |
| 906 |
_a7 _bcbc _corigcop _d2 _encip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _kHF 5415.13 _m.A23 2008 |
||
| 999 |
_c6036 _d6036 |
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