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| 001 | 12847879 | ||
| 003 | KeNaZET | ||
| 005 | 20240723105927.0 | ||
| 008 | 020709s2004 maua b 001 0 eng | ||
| 010 | _a 2002109658 | ||
| 020 | _a0618251510 (student ed.) | ||
| 020 | _a0618251502 (exam copy) | ||
| 035 | _a(DLC) 2002109658 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.F47 2004 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPride, William M., _d1942- _93092 |
|
| 245 | 1 | 0 |
_aFoundations of marketing / _cWilliam M. Pride, O.C. Ferrell. |
| 246 | 3 | 0 | _aFoundations of marketing |
| 260 |
_aBoston : _bHoughton Mifflin, _cc2004. |
||
| 300 |
_axviii, 478 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | _aStrategic marketing and its environment -- Using technology for customer relationships and global environment -- Target market selection and research -- Customer behaviour -- Product decisions -- Pricing decisions -- Distribution decisions -- Promotion decisions | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aFerrell, O. C. _9243 |
|
| 906 |
_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg |
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| 942 |
_2lcc _cBK _kHF 5415 _m.F47 2004 |
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