000 01699cam a2200301 a 4500
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008 030213s2004 caua b 001 0 eng
010 _a 2003102373
020 _a0534507786 (student ed.)
020 _a0534508367 (instructor's ed.)
035 _a(DLC) 2003102373
040 _aDLC
_cDLC
050 0 0 _aP91
_b.B36 2004
100 1 _aBaxter, Leslie A.
_93129
245 1 4 _aThe basics of communication research /
_cLeslie A. Baxter, Earl Babbie.
260 _aBelmont, CA :
_bWadsworth/Thomson Learning,
_cc2004.
300 _axvii, 455 p. :
_bill. ;
_c25 cm.
440 0 _aWadsworth series in speech communication
_93130
504 _aIncludes bibliographical references and index.
505 _aHuman inquiry and scientific inquiry about communication -- Basic building blocks in conducting communication research --Paradigms of knowing in communication research -- Logic systems and theory in communication research -- The Ethics of communication research -- Conceptualization and operationalization -- The logic of sampling -- Survey research -- Experiments -- Quantitative text analysis -- The basics of quantitative data analysis -- Inferential statistics in quantitative data analysis -- Participant observation -- Qualitative interviewing -- Social text analysis -- Qualitative data analysis
650 0 _aCommunication
_xResearch
_xMethodology.
_93131
700 1 _aBabbie, Earl R.
_93132
906 _a7
_bcbc
_corignew
_d3
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_kP91
_m.B36 2004
999 _c6044
_d6044