000 | 01815cam a22003254a 4500 | ||
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001 | 12981026 | ||
005 | 20240805071829.0 | ||
008 | 021025s2003 ncu b 001 0 eng | ||
010 | _a 2002152807 | ||
020 | _a9780786415441 | ||
040 |
_aDLC _cDLC _dDLC |
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042 | _apcc | ||
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050 | 0 | 0 |
_aHD2910 _b.S74 2003 |
082 | 0 | 0 |
_a338.8/8973051 _221 |
100 | 1 |
_aStreet, Nancy Lynch. _93212 |
|
245 | 1 | 0 |
_aAmerican businesses in China : _bbalancing culture and communication / _cNancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen. |
260 |
_aJefferson, N.C. : _bMcFarland & Co., _cc2003. |
||
300 |
_axii, 288 p. ; _c23 cm. |
||
504 | _aIncludes bibliographical references (p. 270-286) and index. | ||
505 | 0 | _aThe Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West. | |
650 | 0 |
_aCorporations, American _zChina. _93213 |
|
650 | 0 |
_aCorporate culture _zChina. _93214 |
|
650 | 0 |
_aNational characteristics, Chinese. _93215 |
|
651 | 0 |
_aChina _xEconomic conditions _y2000- _93216 |
|
700 | 1 |
_aMatelski, Marilyn J., _d1950- _93217 |
|
906 |
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_2lcc _cBK _hHD2910 _kHD2910 _m.S74 2003 |
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