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008 021025s2003 ncu b 001 0 eng
010 _a 2002152807
020 _a9780786415441
040 _aDLC
_cDLC
_dDLC
042 _apcc
043 _aa-cc---
050 0 0 _aHD2910
_b.S74 2003
082 0 0 _a338.8/8973051
_221
100 1 _aStreet, Nancy Lynch.
_93212
245 1 0 _aAmerican businesses in China :
_bbalancing culture and communication /
_cNancy Lynch Street and Marilyn J. Matelski ; foreword by Albert Cohen.
260 _aJefferson, N.C. :
_bMcFarland & Co.,
_cc2003.
300 _axii, 288 p. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 270-286) and index.
505 0 _aThe Chinese worldview -- Issues in globalization -- The changing Chinese consumer -- Case study: educational programs and exchanges in China -- Case study: two art exhibitions cross the Pacific -- Case study: General Electric and Sesame Street- a true joint venture -- Case study: the Holiday Inn network in China- more is better -- Case study: DaimlerChrysler- silence in China after the "deal heard 'round the world" -- Case study: the Foxboro Company- infrastructure's hidden jewel -- Final thoughts : getting to yes between East and West.
650 0 _aCorporations, American
_zChina.
_93213
650 0 _aCorporate culture
_zChina.
_93214
650 0 _aNational characteristics, Chinese.
_93215
651 0 _aChina
_xEconomic conditions
_y2000-
_93216
700 1 _aMatelski, Marilyn J.,
_d1950-
_93217
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_hHD2910
_kHD2910
_m.S74 2003
999 _c6056
_d6056