| 000 | 01105nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | KeNaZET | ||
| 005 | 20241031101828.0 | ||
| 007 | ta | ||
| 008 | 241031b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9789966724946 | ||
| 040 | _cZET-Ke | ||
| 050 | _aHF5415 .T48 2008 | ||
| 100 |
_aThuo, Kuria J. _eauthor _95037 |
||
| 245 |
_aPrinciples of marketing : _ba skill-building approach / _cJ Kuria Thuo |
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| 250 | _a2nd Edition. | ||
| 260 |
_aNairobi, Kenya : _bAcrodile Publishing Limited, _cc2008. |
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| 300 |
_ax, 175 p. : _bill. , _c25 cm. |
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| 504 | _aincludes bibliographical references. | ||
| 505 | _aIntroduction to marketing -- The marketing environment -- Consumer buyer behaviour -- Organisational buyer behaviour -- The marketing information system --Market segmentation, targeting and positioning -- The concept of marketing mix -- Product decisions -- Branding, packaging and labelling decisions -- Services marketing -- Distribution decisions -- Promotion decisions -- Pricing decisions -- Strategic marketing planning -- Customer relationship management | ||
| 942 |
_2lcc _cBK _kHF5415 _m.T48 2008 |
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| 999 |
_c6313 _d6313 |
||