000			03042cam a2200421 i 4500
001			on1452741920
003			OCoLC
005			20241121073157.0
006			m d
007			cr cnu|||unuuu
008			240820s2015 caua ob 001 0 eng d
040			_aN$T _beng _erda _epn _cN$T _dN$T
020			_a9798216057574 _q(electronic bk.)
035			_a3625152 _b(N$T)
035			_a(OCoLC)1452741920
050		4	_aJK2281
082	0	4	_a324.70973 _223/eng/20240827
049			_aMAIN
100	1		_aBurton, Michael John, _eauthor. _924635
245	1	0	_aCampaign craft : _bthe strategies, tactics, and art of political campaign management / _cMichael John Burton, William J. Miller, and Daniel M. Shea.
250			_aFifth edition.
264		1	_aSanta Barbara, California : _bPraeger, an imprint of ABC-CLIO, LLC, _c[2015]
300			_a1 online resource : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aThe campaign plan -- The context of the race -- Opposition research -- Segment analysis -- Survey research -- Voter targeting -- Fundraising strategies and tactics -- Strategic communications -- Earned media -- Direct voter contact -- New players and new campaigns -- The evolving style.
520			_aPolitical campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections
588	0		_aOnline resource; title from PDF title page (EBSCO, viewed August 27, 2024).
590			_aWorldCat record variable field(s) change: 050, 082, 650
650		0	_aCampaign management _zUnited States. _924636
700	1		_aMiller, William J., _d1984- _eauthor. _1https://id.oclc.org/worldcat/entity/E39PCjF3JGDw6HW8YkccY3rqjP _924637
700	1		_aShea, Daniel M., _eauthor. _924638
856	4	0	_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3625152
938			_aEBSCOhost _bEBSC _n3625152
994			_a92 _bN$T
999			_c8993 _d8993