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| 999 |
_c94 _d94 |
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| 001 | 13682781 | ||
| 005 | 20190814160530.0 | ||
| 008 | 040810s2006 maua b 001 0 eng | ||
| 010 | _a 2004057947 | ||
| 020 | _a0072961449 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dZET-Ke |
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| 050 | 0 | 0 |
_aHF5415.153 _b.C72 2006 |
| 100 | 1 |
_aCrawford, C. Merle _q(Charles Merle), _d1924- _9145 |
|
| 245 | 1 | 0 |
_aNew products management / _cMerle Crawford, Anthony Di Benedetto. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass : _bMcGraw-Hill/Irwin, _cc2006. |
||
| 300 |
_axx, 540 p. : _bill. ; _c24 cm. |
||
| 440 | 0 |
_aMcGraw-Hill/Irwin series in marketing _935 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | _aOverview and opportunity identification/selection -- Concept generation -- Concept/project evaluation -- Development -- Launch. | ||
| 650 | 0 |
_aNew products _xManagement. _9146 |
|
| 700 | 1 |
_aDi Benedetto, C. Anthony. _9147 |
|
| 942 |
_2lcc _cBK _hHF5415.153 |
||