| 000 | 00778nam a22001697a 4500 | ||
|---|---|---|---|
| 005 | 20250716155343.0 | ||
| 008 | 250716b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9798179926689 | ||
| 050 |
_aHD69 _b.B7 .V36 2015 |
||
| 100 |
_aVanAuken, Brad _928461 |
||
| 245 |
_aBranding: _bA reference guide to solving your toughest branding problems and strengthening your market position/ _cBard VanAuken |
||
| 260 |
_aMumbai, _bJaico Publishing House: _cc2015 |
||
| 300 |
_axiv, 306 pages: _bill. ; _c23cm. |
||
| 500 | _aincludes index | ||
| 505 | _aIntroduction to brand management -- Designing the brand -- Building the brand -- Leveraging the brand -- Brand metrics -- Other brand management considerations -- Brand management: A summary | ||
| 942 |
_2lcc _cBK _hLCC _kHD69 _m.B7 .V36 2015 |
||
| 999 |
_c9752 _d9752 |
||