Abstract:
Indigenous innovations can aid developing nations embark on a cumulative path of positive growth.Mursik is a traditional milk preservation technology among Kalenjin community in the Great Rift Valley in Kenya. However, its success and commercial performance or future potential has remained unknown. This study was aimed at investigating on entrepreneurial viability of Mursik commercialization. Data was obtained using semi-structured questionnaires administered on a snow-balled sample of 59 accessed enterprises. The findings obtained indicated that there was huge supply of milk in the proximal catchment area but suppliers preferred delivering their milk to large milk processors who unfortunately had not yet adopted Mursik product line. Prospectively, the innovation possessed necessary characteristics for potential massive adoption. The researcher therefore recommends further research on rapid production techniques that could conserve the quality of the original Mursik,deliver value packaging, and establish promotion and distribution beyond the traditional Mursik users
