Marketing /
Kotler, Philip.
Marketing / Gary Armstrong, - 5th ed. - Australia : Pearson Education Australia, c2001. - xxiii, 882 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
Understanding marketing and the marketing process -- Identifying marketing opportunities and developing strategies -- Developing the extended marketing mix -- Competitive marketing strategies -- Marketing science and practice.
9781740092685
89022881
Marketing.
Marketing--Management.
HF5415 / .K6 2001
Marketing / Gary Armstrong, - 5th ed. - Australia : Pearson Education Australia, c2001. - xxiii, 882 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
Understanding marketing and the marketing process -- Identifying marketing opportunities and developing strategies -- Developing the extended marketing mix -- Competitive marketing strategies -- Marketing science and practice.
9781740092685
89022881
Marketing.
Marketing--Management.
HF5415 / .K6 2001