Marketing analytics: a practical guide to improving consumer insights using data techniques/
Grigsby, Mike.
Marketing analytics: a practical guide to improving consumer insights using data techniques/ Mike grigsby. - 2nd ed. - London: Kogan Page, c2018. - x, 217p.: ill.; 23 cm.
Includes indexes.
A brief statistics review -- Brief principles of consumer behaviour marketing strategy -- What is an insight? -- What drives demand? Modelling dependent variable techniques -- Who is most likely to buy and how do I target them? -- When are my customers likely to buy? -- Panel regression - How to use a cross-sectional time-series -- Systems of equations for modelling dependent variable techniques -- What does my ( Customer) market look like? Modelling inter-relationship techniques -- Segmentation - tools and techniques -- Statistical testing - how do I know what works? -- Impementing big data and big data analytics -- The finale - what should you take away from this?
9780749482169
HF5415. 2 / .G75 2018
Marketing analytics: a practical guide to improving consumer insights using data techniques/ Mike grigsby. - 2nd ed. - London: Kogan Page, c2018. - x, 217p.: ill.; 23 cm.
Includes indexes.
A brief statistics review -- Brief principles of consumer behaviour marketing strategy -- What is an insight? -- What drives demand? Modelling dependent variable techniques -- Who is most likely to buy and how do I target them? -- When are my customers likely to buy? -- Panel regression - How to use a cross-sectional time-series -- Systems of equations for modelling dependent variable techniques -- What does my ( Customer) market look like? Modelling inter-relationship techniques -- Segmentation - tools and techniques -- Statistical testing - how do I know what works? -- Impementing big data and big data analytics -- The finale - what should you take away from this?
9780749482169
HF5415. 2 / .G75 2018