Marketing analytics: (Record no. 4894)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01259cam a22001817i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191230s2019 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749482169 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415. 2 |
| Item number | .G75 2018 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grigsby, Mike. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics: |
| Remainder of title | a practical guide to improving consumer insights using data techniques/ |
| Statement of responsibility, etc | Mike grigsby. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London: |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 217p.: |
| Other physical details | ill.; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A brief statistics review -- Brief principles of consumer behaviour marketing strategy -- What is an insight? -- What drives demand? Modelling dependent variable techniques -- Who is most likely to buy and how do I target them? -- When are my customers likely to buy? -- Panel regression - How to use a cross-sectional time-series -- Systems of equations for modelling dependent variable techniques -- What does my ( Customer) market look like? Modelling inter-relationship techniques -- Segmentation - tools and techniques -- Statistical testing - how do I know what works? -- Impementing big data and big data analytics -- The finale - what should you take away from this? |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF 5415.2 |
| Call number prefix | HF 5415.2 |
| Call number suffix | G75 2018 |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 29/05/2021 | PURCHASE | 7881 | 1 | HF 5415.2 .G75 2018 | Z009542 | 04/01/2024 | 24/09/2021 | C1. | 29/05/2021 | Books |