Win! the Hispanic market : strategies for business growth /
Win! the Hispanic market : strategies for business growth /
[edited by] M. Isabel Valde�s ; contributors, Steve Moya [and others].
- Ithaca, N.Y. : Paramount Market Pub., �2012.
- 1 online resource (xxv, 182 pages) : illustrations, map
Includes bibliographical references and index.
When the future meets today / Business growth and sustainability are Hispanic! / Why Wall Street will look at your Hispanic strategy / Why Hispanics in the boardroom today? / Diversity as an engine of innovation / S-M-A-R-T growth through opportunity right-sizing / Challenges for agencies, marketers, and CEOs / Retailing for success- in-culture / Building Latino customer relationships / The best kept secret : authentic Hispanic supermarkets / 21st century segmentation for a multi-dimensional consumer / Hispanic audience measurement today / Doing Hispanic media the right way / The Hispanic digital marketing opportunity / Building deep connections with Latinas / Leveraging Hispanic newspaper platforms to build your ROI / The art that needs to change / Jumping over the digital divide / Social metrics that 'matter'- deepening brand connections through social impact / Steve Moya -- M. Isabel Vald�es -- Michael Klein and David Wellisch -- Carlos Orta -- Alison Kenney Paul -- Carlos Santiago -- Jessica Pantanini -- Marie Quintana -- Gabriela Alc�antara-Diaz -- Don Longo -- C�esar M. Melgoza -- Douglas Darfield -- Roberto Orci -- Lee Vann -- Lucia Ballas-Traynor -- Martha Montoya -- Federico Subervi and M. Isabel Vald�es -- Carlos Garcia -- Derene Allen.
146194371X 9781461943716
Hispanic American consumers--United States.
Latin Americans--United States.
Target marketing--United States.
Marketing research--United States.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Hispanic American consumers.
Latin Americans.
Marketing research.
Target marketing.
United States.
Electronic books.
HC110.C6 / W56 2012
658.8348
Includes bibliographical references and index.
When the future meets today / Business growth and sustainability are Hispanic! / Why Wall Street will look at your Hispanic strategy / Why Hispanics in the boardroom today? / Diversity as an engine of innovation / S-M-A-R-T growth through opportunity right-sizing / Challenges for agencies, marketers, and CEOs / Retailing for success- in-culture / Building Latino customer relationships / The best kept secret : authentic Hispanic supermarkets / 21st century segmentation for a multi-dimensional consumer / Hispanic audience measurement today / Doing Hispanic media the right way / The Hispanic digital marketing opportunity / Building deep connections with Latinas / Leveraging Hispanic newspaper platforms to build your ROI / The art that needs to change / Jumping over the digital divide / Social metrics that 'matter'- deepening brand connections through social impact / Steve Moya -- M. Isabel Vald�es -- Michael Klein and David Wellisch -- Carlos Orta -- Alison Kenney Paul -- Carlos Santiago -- Jessica Pantanini -- Marie Quintana -- Gabriela Alc�antara-Diaz -- Don Longo -- C�esar M. Melgoza -- Douglas Darfield -- Roberto Orci -- Lee Vann -- Lucia Ballas-Traynor -- Martha Montoya -- Federico Subervi and M. Isabel Vald�es -- Carlos Garcia -- Derene Allen.
146194371X 9781461943716
Hispanic American consumers--United States.
Latin Americans--United States.
Target marketing--United States.
Marketing research--United States.
BUSINESS & ECONOMICS--Industrial Management.
BUSINESS & ECONOMICS--Management.
BUSINESS & ECONOMICS--Management Science.
BUSINESS & ECONOMICS--Organizational Behavior.
Hispanic American consumers.
Latin Americans.
Marketing research.
Target marketing.
United States.
Electronic books.
HC110.C6 / W56 2012
658.8348