Win! the Hispanic market : (Record no. 6386)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03907cam a2200637Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn859650680 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241121072602.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr |n||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131008s2012 nyuab ob 001 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Language of cataloging | eng |
| Description conventions | pn |
| Transcribing agency | YDXCP |
| Modifying agency | OCLCO |
| -- | N$T |
| -- | OCLCO |
| -- | OCLCF |
| -- | OCLCQ |
| -- | AGLDB |
| -- | OCLCQ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 146194371X |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781461943716 |
| Qualifying information | (electronic bk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780983043683 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 098304368X |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBBG |
| System control number | BV042744733 |
| 029 1# - (OCLC) | |
| OCLC library identifier | DEBSZ |
| System control number | 423723138 |
| 029 1# - (OCLC) | |
| OCLC library identifier | GBVCP |
| System control number | 799442348 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 642723 |
| -- | (N$T) |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HC110.C6 |
| Item number | W56 2012 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 082000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 041000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 042000 |
| Source | bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS |
| Subject category code subdivision | 085000 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8348 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Win! the Hispanic market : |
| Remainder of title | strategies for business growth / |
| Statement of responsibility, etc | [edited by] M. Isabel Valde�s ; contributors, Steve Moya [and others]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Ithaca, N.Y. : |
| Name of publisher, distributor, etc | Paramount Market Pub., |
| Date of publication, distribution, etc | �2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xxv, 182 pages) : |
| Other physical details | illustrations, map |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Title | When the future meets today / |
| Statement of responsibility | Steve Moya -- |
| Title | Business growth and sustainability are Hispanic! / |
| Statement of responsibility | M. Isabel Vald�es -- |
| Title | Why Wall Street will look at your Hispanic strategy / |
| Statement of responsibility | Michael Klein and David Wellisch -- |
| Title | Why Hispanics in the boardroom today? / |
| Statement of responsibility | Carlos Orta -- |
| Title | Diversity as an engine of innovation / |
| Statement of responsibility | Alison Kenney Paul -- |
| Title | S-M-A-R-T growth through opportunity right-sizing / |
| Statement of responsibility | Carlos Santiago -- |
| Title | Challenges for agencies, marketers, and CEOs / |
| Statement of responsibility | Jessica Pantanini -- |
| Title | Retailing for success- in-culture / |
| Statement of responsibility | Marie Quintana -- |
| Title | Building Latino customer relationships / |
| Statement of responsibility | Gabriela Alc�antara-Diaz -- |
| Title | The best kept secret : |
| -- | authentic Hispanic supermarkets / |
| Statement of responsibility | Don Longo -- |
| Title | 21st century segmentation for a multi-dimensional consumer / |
| Statement of responsibility | C�esar M. Melgoza -- |
| Title | Hispanic audience measurement today / |
| Statement of responsibility | Douglas Darfield -- |
| Title | Doing Hispanic media the right way / |
| Statement of responsibility | Roberto Orci -- |
| Title | The Hispanic digital marketing opportunity / |
| Statement of responsibility | Lee Vann -- |
| Title | Building deep connections with Latinas / |
| Statement of responsibility | Lucia Ballas-Traynor -- |
| Title | Leveraging Hispanic newspaper platforms to build your ROI / |
| Statement of responsibility | Martha Montoya -- |
| Title | The art that needs to change / |
| Statement of responsibility | Federico Subervi and M. Isabel Vald�es -- |
| Title | Jumping over the digital divide / |
| Statement of responsibility | Carlos Garcia -- |
| Title | Social metrics that 'matter'- deepening brand connections through social impact / |
| Statement of responsibility | Derene Allen. |
| 588 0# - | |
| -- | Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Hispanic American consumers |
| Geographic subdivision | United States. |
| 9 (RLIN) | 5787 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Latin Americans |
| Geographic subdivision | United States. |
| 9 (RLIN) | 5788 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| Geographic subdivision | United States. |
| 9 (RLIN) | 5789 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| Geographic subdivision | United States. |
| 9 (RLIN) | 5790 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Industrial Management. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 5791 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Management. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 5792 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Management Science. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 5793 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BUSINESS & ECONOMICS |
| General subdivision | Organizational Behavior. |
| Source of heading or term | bisacsh |
| 9 (RLIN) | 5794 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Hispanic American consumers. |
| Source of heading or term | fast |
| -- | (OCoLC)fst00957375 |
| 9 (RLIN) | 5795 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Latin Americans. |
| Source of heading or term | fast |
| -- | (OCoLC)fst00993069 |
| 9 (RLIN) | 5796 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01010284 |
| 9 (RLIN) | 198 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01143138 |
| 9 (RLIN) | 5797 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United States. |
| Source of heading or term | fast |
| -- | (OCoLC)fst01204155 |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| 9 (RLIN) | 3907 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vald�es, M. Isabel. |
| 9 (RLIN) | 5798 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Moya, Steve. |
| 9 (RLIN) | 5799 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Print version: |
| International Standard Book Number | 9780983043683 |
| -- | 098304368X |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642723">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642723</a> |
| 938 ## - | |
| -- | EBSCOhost |
| -- | EBSC |
| -- | 642723 |
| 938 ## - | |
| -- | YBP Library Services |
| -- | YANK |
| -- | 11181952 |
No items available.