E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
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TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2009.Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: - 9780273719601 (pbk. : alk. paper)
- 0273719602 (pbk. : alk. paper)
- HF5548.32 .C472 2009
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| HF5548.2 T5 2005 Getting results with business computing : | HF 5548.32 W.66 2001 Prentice Hall's Guide to E-commerce and E-business | HF5548.32 .B665 1999 Making the Internet work for your business / | HF 5548 .32 .C472 E-business and e-commerce management : strategy, implementation and practice / | HF 5548 .32 .C472 E-business and e-commerce management : strategy, implementation and practice / | HF 5548 .32 .C472 E-business and e-commerce management : strategy, implementation and practice / | HF5548.32 .C472 2011 E-business and E-commerce management / |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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