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Strategic management in the hospitality industry / Michael D. Olsen, Joseph J. West, Eliza Ching Yick Tse.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2014.Edition: 3rd edDescription: xvii, 362 p. : ill. ; 24 cmISBN:
  • 9781292027418
Subject(s): LOC classification:
  • TX911.3.M27 .O47 2014
Contents:
Strategic management in the hospitality industry -- Thinking strategically a working model -- Environmental assessment -- Environmental scanning -- Environmental assessment scanning the remote environment -- Environmental assessment scanning the environment -- Investing in competitive methods -- Choosing competitive methods portfolios of products and services -- Analyzing core competencies -- Leadership and strategy -- Strategy alignment and implementation.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Ruiru Campus Reference Non-fiction TX 911.3 .M27 O47 2014 (Browse shelf(Opens below)) C.1 Not For Loan Z007326

Includes bibliographical references and index.

Strategic management in the hospitality industry -- Thinking strategically a working model -- Environmental assessment -- Environmental scanning -- Environmental assessment scanning the remote environment -- Environmental assessment scanning the environment -- Investing in competitive methods -- Choosing competitive methods portfolios of products and services -- Analyzing core competencies -- Leadership and strategy -- Strategy alignment and implementation.

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