�Vino! : the history and identity of Spanish wine / Karl J. Trybus, University of Nebraska Press.

Includes bibliographical references and index.

Machine generated contents note: List of Illustrations -- Acknowledgements -- Introduction -- 1. How to Sell Wine: Evaluating 19th Century Spanish Wine on the Market -- 2. El Laboratorio del Vino: Wine Diseases and Science in the 19th Century -- 3. Saber Beber: Media, Science, and Drinking Well in Early Francoist Spain -- 4. Wine Goes to the Fair: Spanish Wine at Festivals and Celebrations from the Monarchy to Franco -- 5. Exposici�o i Fira Oficial de la Vina i del Vi: A Catalan Wine Festival in Franco's Spain -- 6. Making Friends with Wine: International Trade in the Final Years of Franco -- 7. What to Know About Spanish Wine Today: Modernization of Wine Identity under Democracy. -- Conclusion -- Notes -- Bibliography -- Index .

"�Vino! explores the history and identity of Spanish wine production from the nineteenth century to today"-- Provided by publisher.

"�Vino! explores the history and identity of Spanish wine production from the mid-nineteenth century to today. Nineteenth-century infestations of oidium fungus and phylloxera aphids devastated French and Italian vineyards but didn't extend to the Iberian Peninsula at first, giving Spanish vintners the opportunity to increase their international sales. Once French and Italian wineries rebounded, however, Spanish wine producers had to up their game. Spain could not produce only table wine; it needed a quality product to compete with the supposedly superior French wines. After the Spanish Civil War the totalitarian Franco regime turned its attention to Spain's devastated agricultural sector, but the country's wine industry did not rebound until well after World War II. In the postwar years, it rebranded itself to compete in a more integrated European and international marketplace with the creation of a new wine identity. As European integration continued, Spanish wine producers and the tourism industry worked together to promote the uniqueness of Spain and the quality of its wines. Karl J. Trybus explores the development of Spanish wine in the context of national and global events, tracing how the wine industry has fared and ultimately prospered despite civil war, regional concerns, foreign problems, and changing tastes"-- Provided by publisher.

Description based on print version record.

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