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Principles of marketing / Philip Kotler and Gary Armstrong.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2010.Edition: 13th editionDescription: xii, 167p. : 24 cmISBN: - 9780137006694
- HF5415 .K636 2010
Contents:
Creating excitement and value -- Analyzing marketing opportunities and developing strategies -- Developing the marketing mix -- Extending marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Zetech Library - Pioneer Reference | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C1 | Available | Z000173 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C2 | Available | Z000174 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C3 | Available | Z000175 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C4 | Available | Z000176 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C6 | Available | Z000178 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C7 | Available | Z000179 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C8 | Available | Z000180 | ||
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Books
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Zetech Library - Pioneer General Stacks | Non-fiction | HF 5415 .K636 2010 (Browse shelf(Opens below)) | C5 | Available | Z000177 | ||
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Books
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Zetech Library - TRC General Stacks | Non-fiction | HF 5414 .K636 2010 (Browse shelf(Opens below)) | C.9 | Available | Z007764 |
Includes Index
Creating excitement and value -- Analyzing marketing opportunities and developing strategies -- Developing the marketing mix -- Extending marketing.
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