Made to stick : why some ideas take hold and others come unstuck / Chip Heath & Dan Heath.
Material type: TextPublication details: New York : Random House, c2007.Description: 291 p. ; 22 cmISBN:- 9780099505693
- HM1033 .H43 2007
Contents:
What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HM1033.H43 2007 (Browse shelf(Opens below)) | C1 | Available | Z002479 |
Includes bibliographical references and index.
What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- What sticks.
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