Consumer behaviour / Leon G. Schiffman and Leslie Lazar Kanuk.

By:

Schiffman Leon G

Contributor(s):

Leslie Lazar Kanuk

Material type: Text

TextPublication details: New Jersey: Prentice Hall, 2007Edition: 9th edDescription: 581p.: ill.; 22cmISBN:

8177589997

Subject(s):

Business

LOC classification:

HF5415 .S37 2007

Contents:

Part one: introduction -- Part two: the consumer as an individual -- Part three -- consumers in their social and cultural settings -- Part four: the consumers decision - making process 500.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Zetech Library - Pioneer General Stacks	Non-fiction	HF 5415.32 .S37 2007 (Browse shelf(Opens below))	C2	Available	Low price edition		Z000857

Includes Index

Part one: introduction -- Part two: the consumer as an individual -- Part three -- consumers in their social and cultural settings -- Part four: the consumers decision - making process 500.

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