BUsiness essentials: supporting HNC/HND and foundation degrees; marketing principles/ BPP Learning Media.
Material type: TextPublication details: London: BPP Learning Media Ltd., 2010Edition: 2nd edDescription: viii, 506 p.: ill.; 25 cmISBN:- 9780751768275
- HF 5415 .B67 2010
Contents:
The concept and process of marketing-- Segmentation, targeting and positioning-- The extended marketing mix-- Market segments and contexts.
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer Reference | Reference | HF 5415 .B67 2010 (Browse shelf(Opens below)) | C1 | Not For Loan | Z002648 |
The concept and process of marketing-- Segmentation, targeting and positioning-- The extended marketing mix-- Market segments and contexts.
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