Strategic management concepts and cases : a competitive advantage approach / Fred R. David.
Material type: TextPublication details: England : Peasrson Education Limited ; 2013.Edition: 14th edDescription: 267 p.: ill.; 25 cmISBN:- 9780273767480
- HD 30.28 .D3 2013
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - Pioneer Reference | Non-fiction | HD 30.28 .D3 2013 (Browse shelf(Opens below)) | C1 | Not For Loan | Z002649 |
The nature of strategic management-- The business vision and mission--The external assessment--The Internal assessment--Strategy analysis and choice--Implementing strategies: Management and Operations Issues-- Implementing strategies: Marketing, Finance/ Accounting, R & D, and MIS issues-- Strategy review, Evaluation , and Control--Business ethics/ Social responsibility/Environmental Sustainability--Global/ International Issues--Strategic management case analysis.
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