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Effective tourism sector marketing/ Roger Doswell.

By: Material type: TextTextPublication details: England: The Institute of Commercial Management, 2004Description: viii, 192 p.: ill.; 23 cmISBN:
  • 9781903260043
LOC classification:
  • G 155  .D6 2004
Contents:
Tourism -- What does marketing mean? -- Segmenting the market -- The tourism product -- Caring for visitors -- Images and brands -- Pricing strategy and yield management -- Meeting change -- Researching the market -- Positioning and strategy -- Mixing marketing mixes -- Managing marketing -- Printed material -- Advertising and direct mail -- Public relations -- Travel writing -- Travel trade exhibitions -- Sales -- The internet -- Web sites -- Travel trade liaison -- Improvement programmes -- The marketing plan part I -- The marketing part II.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Mang'u General Stacks Non-fiction G 155 .D6 2004 (Browse shelf(Opens below)) Checked out 02/10/2024 Z008360
Books Books Zetech Library - Pioneer General Stacks Non-fiction G 155 .D6 2004 (Browse shelf(Opens below)) C1 Not For Loan Z002651

Tourism -- What does marketing mean? -- Segmenting the market -- The tourism product -- Caring for visitors -- Images and brands -- Pricing strategy and yield management -- Meeting change -- Researching the market -- Positioning and strategy -- Mixing marketing mixes -- Managing marketing -- Printed material -- Advertising and direct mail -- Public relations -- Travel writing -- Travel trade exhibitions -- Sales -- The internet -- Web sites -- Travel trade liaison -- Improvement programmes -- The marketing plan part I -- The marketing part II.

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