Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook.
Material type: TextPublication details: Philadelphia, PA : Kogan Page, 2011.Edition: 5th edDescription: xviii, 483 p. ; 25 cmISBN:- 9780749461935
- 0749461934
- 9780749461942
- 0749461942
- HF5415.123 .S65 2011
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC Reference | Non-fiction | HF5415.123.S65 2011 (Browse shelf(Opens below)) | C1 | Not For Loan | Z003417 |
Includes index.
New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media.
There are no comments on this title.