International marketing / Philip R. Cateora.
Material type: TextPublication details: Boston. : McGraw Hill, 2002.Edition: 11th edDescription: xiv,693 p. : ill. ; 25 cmISBN:- 0256036403
- HF1416 .C375 2002
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 1416 .C375 2002 (Browse shelf(Opens below)) | C.1 | Available | Z005073 | ||
Books | Zetech Library - Pioneer General Stacks | Non-fiction | HF 1416 .C375 2002 (Browse shelf(Opens below)) | C.2 | Available | Z005072 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 1416 .C375 2002 (Browse shelf(Opens below)) | C.5 | Available | Z007249 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 1416 .C375 2002 (Browse shelf(Opens below)) | C.3 | Not For Loan | Z005071 | ||
Books | Zetech Library - TRC General Stacks | Non-fiction | HF 1416 .C375 2002 (Browse shelf(Opens below)) | C.4 | Available | Z005074 |
Includes bibliographical references (Bibliography: p. 801-805) and index.
The scope and challenges of international marketing--The cultural environment for global markets--Assessing global market opportunities--Developing global market strategies--Implementing global market strategies--Supplementary material.
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