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Consumer behaviour : buying, having and being / Michael Solomon.

By: Material type: TextTextPublication details: Boston : Pearson Education, Inc, 2009.Edition: 8th edDescription: 720 p. : col. ill. ; 27 cmISBN:
  • 9780135153369
Other title:
  • Consumer behavior
Subject(s): LOC classification:
  • HF5415 .S59 2009
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .S59 2009 (Browse shelf(Opens below)) C.2 Available Z007657
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction HF5415 .S59 2009 (Browse shelf(Opens below)) C.1 Available Z005624

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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