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Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick.

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublication details: Belmont, CA : Thomson, Wadsworth, c2006.Edition: 8th edDescription: xii, 468 p. : ill. ; 24 cmISBN:
  • 0534647189
Subject(s): DDC classification:
  • 302.23072 22
LOC classification:
  • P91.3 .W47 2006
Online resources:
Contents:
The research process -- Research approaches -- Data analysis -- Research applications.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction P91.3 .W47 2006 (Browse shelf(Opens below)) C.2 Available Z006912
Books Books Zetech Library - Ruiru Campus General Stacks Non-fiction P91.3 .W47 2006 (Browse shelf(Opens below)) C.1 Available Z005598

Includes bibliographical references and indexes.

The research process -- Research approaches -- Data analysis -- Research applications.

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