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International Marketing Management / Subhash, C. Jain.

By: Material type: TextTextPublication details: New Delhi : CBS Publishers, 1990Edition: 4th edDescription: xvi, 912p. : ill. ; 20 cmISBN:
  • 0534932886
  • 9780534932886
Subject(s): LOC classification:
  • HF1416 .J35 1993
Contents:
Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction `HF1416.J35 1993 (Browse shelf(Opens below)) C.1 Available Z005667

Includes Index.

Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control.

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