International Marketing Management / Subhash, C. Jain.
Material type: TextPublication details: New Delhi : CBS Publishers, 1990Edition: 4th edDescription: xvi, 912p. : ill. ; 20 cmISBN:- 0534932886
- 9780534932886
- HF1416 .J35 1993
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | `HF1416.J35 1993 (Browse shelf(Opens below)) | C.1 | Available | Z005667 |
Includes Index.
Framework of international marketing -- The field of international business -- Environmental factors affecting international marketing -- Perspectives of international markets -- International marketing decisions -- Planning and control.
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