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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Material type: TextTextPublication details: Boston, Mass. : Irwin/McGraw-Hill, c2007.Edition: 7th edDescription: xxvi, 820. : . ill. ; 29 cmISBN:
  • 97800073101262
  • 0073101265
Subject(s): LOC classification:
  • HF5823 .B387 2007
Contents:
Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Monitoring, evaluation, and control -- Special topics and perspectives.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC HF5823.B387 2007 (Browse shelf(Opens below)) Available Z007679
Books Books Zetech Library - TRC HF5823.B387 2007 (Browse shelf(Opens below)) Available Z007681
Books Books Zetech Library - TRC HF5823.B387 2007 (Browse shelf(Opens below)) Available Z007680
Books Books Zetech Library - TRC General Stacks Non-fiction HF5823.B387 2007 (Browse shelf(Opens below)) 2 Available Z007957
Books Books Zetech Library - TRC General Stacks Non-fiction HF5823.B387 2007 (Browse shelf(Opens below)) C.1 Available Z005811

includes index.

Introduction to integrated marketing communications -- Integrated marketing program situation analysis -- Analyzing the communication process -- Objectives and budgeting for integrated marketing communications program -- Monitoring, evaluation, and control -- Special topics and perspectives.

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