Marketing / William M. Pride and O. C. Ferrell.
Material type: TextPublication details: USA : South-Western Cengage learning, 2010.Edition: 15th edDescription: xxxi,605p. : ill. ; 24 cmISBN:- 9780324834260
- HF5415 .P658 2010
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.P658 2010 (Browse shelf(Opens below)) | C1 | Available | Z005850 |
includes index.
Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
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