Marketing /
Pride, William M.
Marketing / William M. Pride and O. C. Ferrell. - 15th ed. - USA : South-Western Cengage learning, 2010. - xxxi,605p. : ill. ; 24 cm.
includes index.
Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
9780324834260
HF5415 / .P658 2010
Marketing / William M. Pride and O. C. Ferrell. - 15th ed. - USA : South-Western Cengage learning, 2010. - xxxi,605p. : ill. ; 24 cm.
includes index.
Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
9780324834260
HF5415 / .P658 2010