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Marketing / William M. Pride and O. C. Ferrell.

By: Contributor(s): Material type: TextTextPublication details: USA : South-Western Cengage learning, 2010.Edition: 15th edDescription: xxxi,605p. : ill. ; 24 cmISBN:
  • 9780324834260
LOC classification:
  • HF5415 .P658 2010
Contents:
Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.P658 2010 (Browse shelf(Opens below)) C1 Available Z005850

includes index.

Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions.

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