Retail management : a strategic approach / Barry Berman, Joel R. Evans.
Material type: TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, c1995.Edition: 6th edDescription: xxxii, 682, A1-A63, I1-121 p. : col. ill. ; 29 cm. + 1 computer diskISBN:- 0023086610
- HF5429 .B45 1995
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5429.B45 1995 (Browse shelf(Opens below)) | C1 | Available | Z005874 |
Includes indexes.
An overview of strategic retail management -- Situation analysis -- Targeting customers and gathering information -- Choosing a store location -- Managing a retail business -- Merchandise management and pricing -- Communicating with the customer -- Planning for the future.
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