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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen.

By: Contributor(s): Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1993.Edition: 3rd edDescription: xxxi, 924 p. : ill., maps (some col.) ; 26 cmISBN:
  • 0030767539
Subject(s): LOC classification:
  • HF1416 .C953 1993
Contents:
The international marketing imperative -- International trade and the United States -- The international economic environment -- The international political and legal environment -- The international cultural environment -- The international financial environment -- The export process -- Secondary international marketing research -- International product adaptation -- Export pricing strategies -- International communications -- International channels of distribution -- Licensing, purchasing, and export intermediaries -- Foreign direct investment and management contracts -- Primary international marketing research and the marketing decision support system -- Globalization -- Global pricing strategies -- International logistics -- Global international strategies -- International marketing organization and control -- The international marketing of services -- Counter-trade -- Marketing in transition -- The future.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF1416.C953 1993 (Browse shelf(Opens below)) C.1 Available Z005913

Includes bibliographical references and indexes.

The international marketing imperative -- International trade and the United States -- The international economic environment -- The international political and legal environment -- The international cultural environment -- The international financial environment -- The export process -- Secondary international marketing research -- International product adaptation -- Export pricing strategies -- International communications -- International channels of distribution -- Licensing, purchasing, and export intermediaries -- Foreign direct investment and management contracts -- Primary international marketing research and the marketing decision support system -- Globalization -- Global pricing strategies -- International logistics -- Global international strategies -- International marketing organization and control -- The international marketing of services -- Counter-trade -- Marketing in transition -- The future.

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