Marketing management : Philip Kotler .
Material type: TextPublication details: Singapore ; New York : Prentice Hall, c2006.Edition: 12th edDescription: xxxix, 120 p. : col. ill. ; 28 cmISBN:- 0131457578
- HF5415.13 .K64 2006
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF5415.13.K64 2006 (Browse shelf(Opens below)) | C.1 | Available | Z005936 |
Includes biblioraphical references and indexes.
Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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