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Marketing management : Philip Kotler .

By: Contributor(s): Material type: TextTextPublication details: Singapore ; New York : Prentice Hall, c2006.Edition: 12th edDescription: xxxix, 120 p. : col. ill. ; 28 cmISBN:
  • 0131457578
LOC classification:
  • HF5415.13 .K64 2006
Contents:
Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.13.K64 2006 (Browse shelf(Opens below)) C.1 Available Z005936

Includes biblioraphical references and indexes.

Understanding market management -- Capturing marketing insights -- Connecting with customers -- Building strong brands -- Shaping the market offerings -- Delivering value -- Communicating value -- Creating successful long-term growth.

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