Managerial economics : theory and applications for decision making / Larry C. Peppers.
Material type: TextPublication details: St. Paul, MN : West Pub, c1987.Description: xxii, 679 p. : ill. ; 27 cmLOC classification:- HD30.22 .P43 1987
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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Books | Zetech Library - TRC General Stacks | Non-fiction | HD30.22.P43 1987 (Browse shelf(Opens below)) | C.1 | Available | Z005941 |
Includes bibliographies and indexes.
The economic roots of business operations -- A functional view of value creation by the firm -- Optimization techniques and managerial economics -- Demand analysis and consumer behavior -- Elasticity of demand -- Regression analysis and empirical estimation -- Demand analysis in the marketing and sales departments -- The production process -- Cost theory and measurement -- Empirical cost and production functions -- Risk and uncertainty -- The economics of time: capital budgeting --Theory of the firm and market structure -- Market structures: applications -- Profits and profitability analysis -- Pricing decisions -- Government and business: wealth creation and distribution.
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