Managerial economics :
Peppers, Larry C.
Managerial economics : theory and applications for decision making / Larry C. Peppers. - St. Paul, MN : West Pub, c1987. - xxii, 679 p. : ill. ; 27 cm.
Includes bibliographies and indexes.
The economic roots of business operations -- A functional view of value creation by the firm -- Optimization techniques and managerial economics -- Demand analysis and consumer behavior -- Elasticity of demand -- Regression analysis and empirical estimation -- Demand analysis in the marketing and sales departments -- The production process -- Cost theory and measurement -- Empirical cost and production functions -- Risk and uncertainty -- The economics of time: capital budgeting --Theory of the firm and market structure -- Market structures: applications -- Profits and profitability analysis -- Pricing decisions -- Government and business: wealth creation and distribution.
HD30.22 / .P43 1987
Managerial economics : theory and applications for decision making / Larry C. Peppers. - St. Paul, MN : West Pub, c1987. - xxii, 679 p. : ill. ; 27 cm.
Includes bibliographies and indexes.
The economic roots of business operations -- A functional view of value creation by the firm -- Optimization techniques and managerial economics -- Demand analysis and consumer behavior -- Elasticity of demand -- Regression analysis and empirical estimation -- Demand analysis in the marketing and sales departments -- The production process -- Cost theory and measurement -- Empirical cost and production functions -- Risk and uncertainty -- The economics of time: capital budgeting --Theory of the firm and market structure -- Market structures: applications -- Profits and profitability analysis -- Pricing decisions -- Government and business: wealth creation and distribution.
HD30.22 / .P43 1987