Managerial economics : theory and applications for decision making / Larry C. Peppers.

Includes bibliographies and indexes.

The economic roots of business operations -- A functional view of value creation by the firm -- Optimization techniques and managerial economics -- Demand analysis and consumer behavior -- Elasticity of demand -- Regression analysis and empirical estimation -- Demand analysis in the marketing and sales departments -- The production process -- Cost theory and measurement -- Empirical cost and production functions -- Risk and uncertainty -- The economics of time: capital budgeting --Theory of the firm and market structure -- Market structures: applications -- Profits and profitability analysis -- Pricing decisions -- Government and business: wealth creation and distribution.