Principles of marketing / Philip Kotler ... [et al.].

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Material type: Text

TextPublication details: Harlow, England ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxiii, 656 p. : col. ill. ; 28 cmISBN:

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LOC classification:

Contents:

Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - TRC General Stacks	Non-fiction	HF5415 .K6314 2003 (Browse shelf(Opens below))	C.1	Available		Z006012

Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.

Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.

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