Principles of marketing /
Principles of marketing /
Philip Kotler ... [et al.].
- 3rd European ed.
- Harlow, England ; New York : Prentice Hall, 2002.
- xxiii, 656 p. : col. ill. ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.
9781740098113
2004269767
Marketing.
HF5415 / .K6314 2003
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996. "The European edition ... offers significant changes"--Pref.
Includes bibliographical references and index.
Creating excitement and value -- Market behavior and strategies -- Developing the marketing mix -- Extending market.
9781740098113
2004269767
Marketing.
HF5415 / .K6314 2003