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World Wide Web marketing : integrating the Internet into your marketing strategy / Jim Sterne.

By: Material type: TextTextPublication details: New York : J. Wiley, c1995.Description: xvii, 331 p. : ill. ; 24 cmISBN:
  • 0471128430 (paper : alk. paper)
Subject(s): LOC classification:
  • HF5415.1265  .S742 1995
Contents:
Introduction to the internet and the web-An executive summary -- Getting to know the internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality-Be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - TRC General Stacks Non-fiction HF5415.1265 .S742 1995 (Browse shelf(Opens below)) C.1 Available Z006109

Includes index.

Introduction to the internet and the web-An executive summary -- Getting to know the internet -- Welcome to the World Wide Web -- Using the World Wide Web for marketing -- Customer service first -- Web page functionality-Be kind to your users -- Interactivity is king -- Feedback -- Value added marketing -- Attracting attention -- Measuring your success -- A few thorny issues -- Where do you start? -- Looking toward the future.

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