Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary
Consumer behaviour : a European perspective / Michael Solomon.
Material type:
TextPublication details: Boston : Pearson Education, Inc, 2011.Edition: 3rd edDescription: 700p. : col. ill. ; 27 cmISBN: - 9780273687528
- Consumer behavior
- HF5415.33.E85 .S65 2006
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Zetech Library - Mang'u Campus General Stacks | Non-fiction | HF5415.33.E85S65 2006 (Browse shelf(Opens below)) | C.1 | Available | Z006936 | |
|
Books
|
Zetech Library - Ruiru Campus General Stacks | Non-fiction | HF5415.33.E85S65 2006 (Browse shelf(Opens below)) | C.2 | Available | Z007256 |
Includes bibliographical references and indexes.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- A portrait of European consumers -- Culture and European lifestyles.
There are no comments on this title.
Log in to your account to post a comment.